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GreenFox Energy Reveals The Results Of Its 2025 UK Home Solar Energy Sentiment Survey

Solar energy has gone mainstream. More than 1.3 million homes in the UK benefit from solar power every day, but there's still plenty of progress to be made. To understand how UK consumers feel about solar energy, we've teamed up with Scottish Building Society to deliver our 2025 UK Solar Sentiment Survey for the third year in a row.

GreenFox Energy 2025 UK Home Solar Energy Sentiment Survey — solar panels on a Scottish rooftop
Our third annual UK Solar Sentiment Survey reveals growing confidence in solar — and highlights where the industry must improve.

In just three years, UK homeowners have gone from sceptical to convinced about the financial benefits of solar energy. Homeowners are confident in using their systems and the systems themselves are delivering on performance expectations. But poor aftercare and low-quality installations indicate a worrying trend.

The Bright Side: Cost Savings And Climate Impact

UK homeowners are clear on the benefits of solar panels. In the midst of a cost of living crisis, 66% see solar panels as a major cost-saving addition to their home. And 57% see them as a way to help the planet. Just 12 months ago, 50% viewed solar as cost-saving. This jump to 66% is a whopping increase of a third in just a year.

Across Scotland and the UK, more households are recognising that solar panel installation pays for itself. At GreenFox Energy, Scotland's highest rated solar installer, we see this shift every day — homeowners who once hesitated are now eager to invest in clean, affordable energy.

Generational Divide: Confidence Gaps In Solar Know-How

In the last 12 months, generational knowledge gaps have narrowed. Homeowners of all ages now understand the potential of this renewable energy source. Only 6.5% of homeowners aged 15–54 lack confidence in using their system, but this jumps to 23% for over 55s. Expert fitters armed with tailored education for older homeowners are essential.

The Doubters: Financial And Technological Concerns

1 in 10 mistakenly think there's no point having solar in the UK as there's not enough sunshine. 1 in 6 think it's impossible to make their money back. 1 in 6 worry the technology will be outdated before it pays off. At GreenFox Energy, our payback period is typically under 10 years — and Scotland receives enough sunlight for solar to work very effectively.

If you're unsure about your system's performance, a solar health-check can give you peace of mind and identify any issues early.

Performance vs. Expectations

As many as 80% of respondents say their system generates what was promised or more. With reliable systems and trusted suppliers, we have the building blocks for the industry to thrive.

Trust In The Solar Industry

15% of solar homeowners wouldn't be confident to recommend their fitter. 40% received no info on maintenance. Half received no registration details. 1 in 6 felt their fitters likely lacked qualifications.

This is why choosing a reputable installer matters. Our Vixen Care Plan ensures every customer receives clear maintenance guidance and ongoing support.

A Solar Future With Room To Grow

90% of respondents would pay for maintenance and post-installation support, with more than half prepared to pay in excess of £30/month. Less than 1% of homeowners with solar have a care plan in place.

There's a clear appetite for better aftercare. Whether you need a free quote for a new system or want to protect your existing investment, get in touch with our team.

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